The Impact of Technology on a Business Environment

Just a few decades ago, if you walked into an office, you’d see employees tapping away on typewriters and chatting away on landline phones. If one worker wanted to communicate with another, it meant getting up and walking to that person’s desk, rather than sending a HipChat or an email. But technology continues to evolve, always impacting the way business leaders hire, market, budget and protect their investments.

Experts have long predicted technology will someday replace many of the jobs done by humans. However, history has shown that as jobs become obsolete, new opportunities open up. Today’s students are encouraged to prepare for technology-based jobs like data analysis and computer programming, whereas four decades ago they would have been steered toward an education for an administrative or a sales position. Technology has also transformed hiring, with the internet allowing workers to complete their duties from home or another remote location. This has the added benefit of giving businesses access to a global talent pool that allows them to hire specialized, experienced workers at affordable rates.

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Impact on Customer Outreach
Thanks to social media and the internet, reaching consumers is easier than ever. Using a do-it-yourself website tool and various social platforms, even the newest small business can post content that helps interested customers find them. Instead of paying third parties for advertising in print or electronic media, today’s businesses are in charge of their own customer outreach. The result is a reduced cost that levels the playing field between large corporations and startups.

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